Marketing Method # 2 - Emel Marketing
Email marketing has become one of the most innovative strategies provided by the Internet several years ago. In a survey made by the Direct Marketing Association (DMA), 2 per 3 large companies to recognize the profits increase after they start using email marketing and 63% of them agreed to email marketing techniques are the best techniques to maintain relationships with customers.
Targeted email marketing (targeted email marketing) is one of the most effective use by the business owners to disseminate information about their products or services to the public. While the meaning of 'targeted email marketing' is the emails sent by a business owner to market a product promotion or repair.
Advantages of Email Marketing
1. Specific targeted prospects.
Offers you have made will be up to the prospect that already has an interest in the information you have. This is done by collecting email addresses of interested prospects to your products or services with a particular method is valid.
2. Cost savings.
Compared with other direct marketing methods (direct marketing), email marketing is really cheaper.
3. Quickly and effectively.
Conventional marketing techniques such as correspondence, take a long time. You have to wait for the next few months to get the confirmation from the recipient. In the permit or email marketing opt-in ', the campaign can be done after a few days the prospects sign up for your email list.
4. Response rates are high.
Generally, consent or e-mail campaign opt-in 'lead to higher response rates compared to traditional ad campaigns or other types of campaigns and online advertising.
Unlike a website where users need to remember web site address to visit, email or newsletter ezine comes to 'fold' your prospects without the need for them to take any action. From time to time, this process will educate your customers about your product or service you offer at once will make you their preferred provider of the information they desire.
The materials can be downloaded as eBooks can be accessed as soon as possible. For example, when you offer the prospect of an ebook that contains some useful information, the prospect of only having to browse your site, click the link to the 'landing page' and enter your personal information is required and available eBooks that can already downloaded them.
5. Email can do certain tasks automatically.
Autoresponders play a vital role in this area and is a practical and inexpensive tools. It can be set to function 'auto-pilot' to send messages that you provide to your prospects. Autoresponders also send emails automatically to anyone who sends you an email regarding products or services you provide.
Two things to remember. First, the number of Internet users in Malaysia more and more each day. The increase in each year is very significant. The second key, today most people have their own email account and every day they will take the time to check their email accounts. This has opened up opportunities for promotion to business owners like you. So, what can be done by you as an entrepreneur is to send an email promoting a product or service to customers, such as by using email marketing strategies targeted or targeted Email Marketing!
5Tips Increase Email Marketing
Tip # 1 - Product Analysis and Buyer
Errors are often made by internet marketers or internet business owner is unable to analyze their products and who would be the buyer. Did you know that it is very important to allow you to concentrate on promoting your product to people who want to buy your products immediately.
It can prevent you from wasting time and doing promotions at random.
To analyze the product and the buyer, ask yourself the following questions:
• Who should use your product?
• How your product can help them?
• What are the problems faced by your prospects?
Tip # 2 - Take the Key Only
Have you visited the website or Minisite that requires you to fill in the details of information such as:
• Name
• Places to stay
• Phone Number
• Age
• And more ...
Did you know that the information above is meaningless if you do not need it. Studies in the United States shows that the prospects are in doubt to provide data privacy, if they so much of the information requested.
In email marketing, you have two ways only, namely:
1. Have your name and their email only or
2. Regular registration process
Or more easily I have to say, the easiest the better. Do not try to complicate the registration process for your prospect does not have much time to fill in what you want.
Tip # 3 - Give clear instructions to the Customer
Clear direction is what I mean here is that the 'Call To Action'.
I had visited several websites that have a button CTA (call to action) that failed. Verse that they did not motivate the prospect park to hit 'Submit' button.
Always remember that our job as marketers is to get their data as soon as possible. So important to give clear instructions. Examples are as follows:
• Click To Download Now
• I Want to Get the Ebook Today Also
• I Agree To Download Ebook (Click Here)
As usual, I want to remember, if you can button is not that complicated CTA and a bane to your prospects to understand.
Tip # 4 - Do not Destroy Trust
Believe it or not, the prospect will start to trust you via email first. Therefore, you first need to ensure that emails you do not have any elements that are less professional promotion.
What you need to do is continue to give free products as they are promised.
Mistakes made by internet marketers is that they also continue to promote products or affiliate in the next few emails. This causes your prospect to feel sick and Disgust with your email.
To prevent this from happening, I suggest you do this strategy:
1. Create a special website
2. Put the information and tips (1 articles only)
3. In the end, you just promote your product or affiliate (Make sure they relate)
Maybe you are not very clear what I am trying to convey. You can click the website below to subscribe to Mindvalley Labs. They show a good example in promoting products through email marketing.
Click Here To Subscribe Mindvalley Labs
Tip # 5 - Prepare a schedule for respect
Your prospects need to be treated as a very important in your business because they will give you money.
Make sure you provide a schedule to get in touch with them via email. Do not assume they will always remember you as the average they would become subscribers of other Internet marketers.
Maybe you want to use the example of internet marketing the table below:
• Monday - Provide tips and information
• Tuesday - Ask them to ask questions of the tips you gave on Monday
• Wednesday - Answer a few questions on Tuesday
• Thursday - Promote your product
• Friday - Give your product testimonials to prospects
I built this table based on my research through Mindvalley Labs. They use this technique every time they promote products worth RM600 +, conversion increased to 33%!
So, it is a technique that should be considered.
5 tips that I share with you this is not just my understanding (theory), but it is based on research I did with the emails that have a high amount of conversion. Hopefully, my sharing this can be exploited.
